About
Welcome to Gold Standard Finance — a different kind of finance and investing site.
This isn’t a place for recycled headlines, vague commentary, shallow consensus or dumb money investing.
We focus on high-conviction thinking — grounded by valuation discipline, forensic accounting, and macro context.
Here’s what we offer:
- Clear positioning – focused on real assets, macro risk, inflation, mining, gold, and overlooked value
- Hard-won insight – born from deep research, not rehashed news
- Original deep dives – forensic-level breakdowns of individual stocks written for investors searching for more robust analysis
- Crisp, real-world writing – no academic waffle, no corporate gloss, and no sitting on the fence
If you’re looking for straightforward thinking and a financial lens that cuts through the noise — you’re in the right place.
Why This Exists
Gold Standard Finance exists to offer a sharper, more resilient way to think about investing.
We focus on:
- Investment research on “real asset” businesses – companies tied to tangible value, operating in essential industries. These are often profitable, well-managed, deeply undervalued — and the real opportunity most investors overlook. They’re positioned to thrive whichever way the financial reset in the US plays out.
- Diversification that actually matters – not just across sectors, but across currencies, regimes, and political systems. Most portfolios are geographically blind or overfocused on certain regions. We aim to spread risk across the planet, not stack it in one fragile system.
In an age of debt monetisation and central bank distortion, we believe the best defence is real, hard assets.
This project is for those who want to be early, not reactive. Quietly prepared, and not exposed to the next financial crisis.
It’s for those who sense the cracks in the system, and would rather profit from the next financial crisis than be blindsided by it.
How We Compare
| Feature | Gold Standard Finance | FT / NYT / Bloomberg | Free Blogs / Reddit | Investment Newsletters (Cheap) |
|---|---|---|---|---|
| 🔎 Specific Stock Picks | ✅ Deep dives, clear calls | ❌ Rare or general | ✅ Mixed quality | ✅ Sometimes |
| 📈 Inflation-Focused Strategy | ✅ Core focus | ❌ Rarely discussed | ❌ Mostly reactive | ❌ Often trend-chasing |
| 🧠 Skin-in-the-Game Thinking | ✅ Yes | ❌ Journalists only | ❌ Varies | ❌ Not always |
| 🎯 Focus on Actionable Ideas | ✅ Always | ❌ Mostly background info | ❌ Often speculative | ⚠️ Varies widely |
| 💬 Honest & Independent Voice | ✅ 100% | ❌ Corporate filtered | ⚠️ Often emotional | ⚠️ Often promotional |
| 💷 Cost | £20–25/month (premium tier) | £10–15/month | Free | £7–15/month |
| 💡 ROI Potential | ✅ High | ❌ Low | ⚠️ Unreliable | ⚠️ Hit or miss |
Who Is Gold Standard Finance For?
| Group | Description | Why They’ll Read |
|---|---|---|
| Contrarian retail investors | DIY ISA/SIPP builders | Tired of "meh" research from brokers or the FT; want edge and honesty |
| Young finance professionals | 25–40s seeking insight and independence | Clear explanations of accounting, valuation, and macro themes |
| Macro watchers | Stagflation hawks, real asset thinkers | A rare blend of top-down macro and bottom-up stock insight |
| HNW / retired capital stewards | Managing £500k–£5m portfolios | Want to preserve and grow capital conservatively, without complexity |
| Burned investors | Let down by mainstream portfolios | Ready to hear a different voice — with substance and conviction |
What Comes Next
In time, Gold Standard Finance Premium will launch — a members-only tier for readers who want real opportunities that can accelerate capital.
It will include:
- High-conviction investment ideas – selected using rigorous valuation work, not story stocks
- Special situation breakdowns – unloved, misunderstood, or mispriced opportunities
- Macro-aligned value plays – names that fit the inflationary regime, not just the cycle
- Occasional sell or avoid calls – where valuation or fundamentals break down
No fluff, no gimmicks, and no “trading alerts.” Just real, reasoned value investing — the kind that takes a view and shows its working.
In the meantime, subscribe to the free version to receive our latest analysis as it’s published.