About
Welcome to Gold Standard Finance — a different kind of finance and investing site.
This isn’t a place for recycled headlines, vague commentary, shallow consensus or dumb money investing.
We focus on contrarian and high-conviction thinking — grounded by valuation discipline, forensic accounting, and macro context in an inflationary environment.
Here’s what we offer:
- Clear positioning – focused on real assets, macro risk, inflation, mining, gold, and overlooked value
- Original deep dives – forensic breakdowns of individual stocks written for investors searching for a deeper analysis
- Crisp, real-world writing – no academic waffle, no corporate gloss, and no sitting on the fence
Why This Exists
Gold Standard Finance exists to offer a sharper way to think about investing.
We focus on:
- Investment research on “real asset” businesses – companies tied to tangible value, operating in essential industries. These are often profitable, well-managed, deeply undervalued — and the real opportunity most institutional and retail investors overlook.
- Diversification that actually matters – away from overinvested and saturated indices.
In an age of debt monetisation, central bank distortion, and persistent government fiscal deficits we believe the best way to get ahead is by investing in real and hard assets.
It’s for those who sense the cracks in the system, and would rather profit from the next financial crisis than be blindsided by it.
How We Compare
| Feature | Gold Standard Finance | FT / NYT / Bloomberg | Free Blogs / Reddit | Investment Newsletters (Cheap) |
|---|---|---|---|---|
| 🔎 Specific Stock Picks | ✅ Deep dives, clear calls | ❌ Rare or general | ✅ Mixed quality | ✅ Sometimes |
| 📈 Inflation-Focused Strategy | ✅ Core focus | ❌ Rarely discussed | ❌ Mostly reactive | ❌ Often trend-chasing |
| 🧠 Skin-in-the-Game Thinking | ✅ Yes | ❌ Journalists only | ❌ Varies | ❌ Not always |
| 🎯 Focus on Actionable Ideas | ✅ Always | ❌ Mostly background info | ❌ Often speculative | ⚠️ Varies widely |
| 💬 Honest & Independent Voice | ✅ 100% | ❌ Corporate filtered | ⚠️ Often emotional | ⚠️ Often promotional |
| 💷 Cost | £20–25/month (premium tier) | £10–15/month | Free | £7–15/month |
| 💡 ROI Potential | ✅ High | ❌ Low | ⚠️ Unreliable | ⚠️ Hit or miss |
Who Is Gold Standard Finance For?
| Group | Description | Why They’ll Read |
|---|---|---|
| Contrarian retail investors | DIY ISA/SIPP builders | Tired of "meh" research from brokers or the FT; want edge and honesty |
| Young finance professionals | 25–40s seeking insight and independence | Clear explanations of accounting, valuation, and macro themes |
| Macro watchers | Stagflation hawks, real asset thinkers | A rare blend of top-down macro and bottom-up stock insight |
| HNW / retired capital stewards | Managing £500k–£5m portfolios | Want to preserve and grow capital conservatively, without complexity |
| Burned investors | Let down by mainstream portfolios | Ready to hear a different voice — with substance and conviction |
What Comes Next
In time, Gold Standard Finance Premium will launch — a members-only tier for readers who want real opportunities that can accelerate capital.
It will include:
- High-conviction investment ideas – selected using rigorous valuation work, not story stocks
- Special situation breakdowns – unloved, misunderstood, or mispriced opportunities
- Macro-aligned value plays – names that fit the inflationary regime, not just the cycle
- Occasional sell or avoid calls – where valuation or fundamentals break down
No fluff, “trading alerts”, trendy investments or superficial stock analysis. Just real, reasoned value investing.
In the meantime, subscribe to the free version to receive our latest analysis as it’s published.